MRK Professional Services

Overview

I designed an official website and mobile site for MRK Professional Services, an educational consulting business based in New Jersey. Targeted for domestic and international end-users.

My Role

Solo Product Designer - Designing a responsive website for the education consulting service. Writing a UX writing for the website content. Competitors synthesis and analysis. Establishing a style guideline and creating reusable components on Figma. Working closely with the client and updating a website regularly.

Solo Designer - Designing hi-fidelity prototype for home, watchlist, market, and live news page. Establishing a style guideline and creating reusable components on Figma. Managing updating a website regularly.

Solo Designer - Designing hi-fidelity prototype for home, watchlist, market, and live news page. Establishing a style guideline and creating reusable components on Figma. Managing updating a website regularly.

Duration

Jul 2024- Present

Tools

Figma, Framer

Client

MRK Professional Services

Impact

Increased monthly visitors by 250% in a month.

Increased consulting inquiry emails by +15 in a month after the launch.

Increased revenue by 17% after the launch.

Highlight

Designing a responsive website for an educational consulting service with multilingual support for American and Korean customers.

Overview

Impact

250%

Increased monthly visitors 250%

Increased monthly visitors 250%

+15

Increased consulting inquiry emails +15 in a month after the launching.

17%

Increased revenue by 17% after the launching.

Increased revenue by 17% after the launching.

Background

Growing Demand Prompts Website Service Optimization.

Growing Demand Prompts Website Service Optimization.

MRK Professional Services is an educational consulting service based in New Jersey. It provides services for American and Korean students. As the interest in college application assistance has increased, the client contacted me to create a website.

I felt this was a good opportunity to optimize the content and create a more targeted experience for the client and the end-users who are seeking to get information efficiently based on their needs.

Discover

Jobs to be done

Jobs to be done

Improve discoverability.


Improve discoverability.


As a parent, I want to successfully navigate college consulting selection by efficiently matching my child's developmental stage and needs without extensive direct outreach.

-Parents

Emphasize expertise and service outcomes.

Emphasize expertise and service outcomes.

As a consultant, I want to validate credibility and expertise quickly so that I can gain immediate trust from customers without enduring a lengthy personal history presentation.

-Consultant

Visual Design

Style guideline and UI components

Style guideline and UI components

I created components and UI elements to maintain an unified design experience. As the client was planning to expand the service in near future, I made the components easily accessible that it can be reused after the project is complete.

Deliverables

Goal 1: Improve discoverability

Goal 1: Improve discoverability

Goal 2: Emphasize expertise and service outcomes.

Goal 2: Emphasize expertise and service outcomes.

Provide a seamless experience.

Provide a seamless experience.

Dynamic Visual Interaction

Dynamic Visual Interaction

Dynamic Visual Interaction

Dynamic Visual Interaction

I added interactive visuals to maintain user focus and engagement through completion.

I added interactive visuals to maintain user focus and engagement through completion.

I added interactive visuals to maintain user focus and engagement through completion.

I added interactive visuals to maintain user focus and engagement through completion.

Reflection

Meeting a real voice from an end-user.

Meeting a real voice from an end-user.

My client was extremely pleased with the final product. The design enabled end users to intuitively navigate and select services, providing clear insights that facilitated easy communication with the consultant.


I was gratified to receive direct feedback from customers after launching the product, which allowed us to validate the design choices and understand user experiences.

“ I chose MRK consulting for my child’s college preparation because when I discovered the website, it looked very professional and was easy to understand what service I can choose than other consulting websites, and I could know I could trust the consultant.”

-A parent’s review

© 2024 Sunwoo Park. All Rights Reserved.

Made with espresso and a pistachio croissant.

© 2024 Sunwoo Park. All Rights Reserved.

Made with espresso and a pistachio croissant.

© 2024 Sunwoo Park. All Rights Reserved.

Made with espresso and a pistachio croissant.

© 2024 Sunwoo Park. All Rights Reserved.

Made with espresso and a pistachio croissant.

© 2024 Sunwoo Park. All Rights Reserved.

Made with espresso and a pistachio croissant.