Music For Autism
Overview
A pro-bono service design project for a non-profit music organization. Aimed to enhance the user experience on the sign-up procedure and during the virtual concert.
My Role
User Interviewer
Designing lo-fi wireframe
Designing lo-fi and hi-fi prototype for landing, people and donation web and mobile pages
Conducting secondary research, and interview synthesis
Contribute to creating design system
Duration
4 Months
Team
Sunwoo Park
Becky Hwang
Yuri Kim
Fan Fang
Guide
Marshall Sitten
Problem Restatement
How might we enhance the virtual concert experience
more accessible and inclusive for families with member who is autistic?
Highlight
Enhancing families with autistic members’ concert engagement by simplifying the concert sign-up process on web and creating an interactive music app.
Deliverables
Users can find the concert outline and sign up only with the email. They can join it directly on the page, even if they forgot the link.
Users can find the upcoming concert schedule and RSVP the concert easily at the landing page that welcome the users with a friendly design.
The participants can join the activity time with the musical instrument app during the concert. When the user shakes the phone, the user's icon appears on the website, showing a number of the audiences joining the activity. Through an interactive instrument app, I wanted to enhance the feeling of togetherness and engagement at the concert.
Background
Music For Autism is a New York-based non-profit music organization for people with Autism. Previously, they used to have in-person sensory-friendly concerts. However, due to the pandemic, they currently only provide virtual musical concerts every two weeks via youtube streaming. Our client wanted to improve their virtual concert sign-up process and attract more people to join their concert. Hence, their website hasn't been updated for seven years, so they felt a necessity to improve their website for usability.
Research
For better understanding of the service, my teammates and I participated one virtual concerts as audiences. We were able to join the concert via email. At the end of the concert we conducted an survey and analyzed past 2 years of semi annual audience surveys.
84%
84% of people use website to sign up concert.
40%
40% of participants think signing up concert isn’t easy for them.
UX Opportunity
I learned that most of the audience used the website only for signing up for the concerts and people participated less compared to the in-person show. To dig into the issues more deeply, we moved on to the interview process to listen to the real audiences.
Lack of guidance
Participants think the virtual concert lacks guidance compared to the in-person concert, and parents hope to learn more about the concert so that they can guide their children.
No visible interaction between audiences.
Parents wanted to have more interactive activities because they increased their children's interest and focus on the concert.
Hard to join during the concert.
Audiences found it hard to join the concert when they forgot to sign up. Since it's a virtual concert, they hope to join the concert more easily.
UX Opportunity
From the analysis and interview synthesis, my team and I learned that the parents are the most extensive website users who use the website. They sign up for the concert for their children, who will be the primary audience. We set our target user who will mainly use the website; Parent participants who join the concert for their children.
Visual Design
Reflection
We received very positive feedback from our client(Music For Autism) and the interviewees with a prototype. We delivered two versions of high-fidelity mock-ups (web and mobile) that can align with the design system. Efficiency was vital to deliver two types of designs in a short period. Furthermore, my teammates and I spent a reasonable amount of time and effort in the research phase of this project to understand our target users more carefully.
During this research phase, there were many frustrating points where blocks hit us as we couldn't interview the audiences due to privacy issues. However, we continued the interviews and tested our prototype with the people we found outside of our client pool. The whole project process has taught me how to consider inclusivity for all in service and the value of time management and planning.
Our team hoped to expand the service with more diverse programs since one of the feedback from the survey was a demand for more programs by age. Also, we plan to develop a musical app that also provides more music instrument choices.
