AI Rassiro
Overview
I redesigned AI Rassiro, the South Korean AI investment assistant platform that curates AI-analyzed current market trends and news for investors. Investors can track the market issues and stocks they are interested in in real-time.
My Role
Product Design Intern- Leading weekly design sprint with cross-functional team. User synthesis and analysis. Designing hi-fidelity prototype for home, watchlist, market, and live news page. Establishing a style guideline and creating reusable components on Figma.
Duration
3 Months
Team
1 Product Design Manager
1 Lead Product Designer
1 Product Design Intern
1 PM
1 Junior PM
3 Engineers
Impact
Increasing investment trends searching and saving speed 45% faster.
Problem Restatement
How do we make the investment information more digestible
to users who want to check the update quickly?
Highlight
Enhancing AI-analyzed investment information accessibility by revising
the information hierarchy, page layout, and visual design.
As Is
To Be
Deliverables
With color-coded tags, users can easily see which issues are currently related to the rise and fall of the market.
Easily save the tag and turn on the notification on the specific issue they want to track.
A newly updated summary section lets users easily follow daily updates of stocks they are interested in.
View live stock updates in chronological order in the news section, allowing users to read updates while checking related news.
Background
AI Rassiro is an app that curates the AI analyzed market trending and stock updates. After the first launch, it has yet to be updated since then. This has caused inconvenience for the investors trying to track the market update in real-time, which led to a decrease in the number of users using the service. As this service was outsourced by two major financial news media in South Korea, increasing the readability of financial information for broader users was fundamental.
I felt this was a good opportunity to improve the usability by revising the app and streamlining the design that two other clients of this service can adapt.
Research
My team and I conducted multi-methodology research to identify the issue from our current app and see how others approach users' needs. We set the specific interview questions from which we want our answers. I organized the findings from the research and color-coded the answers in order to manage the synthesis process seamlessly.
Competitive Analysis
Heuristic Evaluation
User Interviews & Color Coding
UX Opportunity
After analyzing and synthesizing the research and interviews, my team and I gathered the three major pain points that the users were having. They were overwhelmed by unorganized information, and the outdated UI, including layout, was lowering their service experience.
Informations are overloaded.
“So these recommend stocks are rising or falling? I’m not sure.”
The trending stocks and investment issues weren’t filtered in real-time, so the user can’t know whether it is related to rising or falling.
Can’t find the watchlist summary.
“I want to get the summary of my watchlist at one sight”
Users are having an issue checking the watchlist summary because the related news and summary were shown chronologically in a mixed order, so they have to scroll down to check the summary.
Outdated UI & Accessiblity
“The design is so old, I’m not sure I want to use the app.”
Compare to other competitors, users felt the app was visually unappealing and has too small text and confusing icons which make them hard to use.
UX Opportunity
After narrowing down the problem, my team and I defined a user spectrum of who uses our app. In this process, I identified one user persona representing the most relatable user, a middle-aged, experienced investor and created userflows for saving the issue tags and checking the watchlist stock summary.
Develop
My initial approach of making a dedicated section for watchlist summaries made the user check the summarized information at a glance. However, using a slide menu style made users do repetitive actions to read the summary of certain stocks they wanted to see. So, I made the pivotal approach of changing the section style to make users receive the information they wanted without extra actions.
Visual Design
Deliverable HIghlights
Reflection
Takeaways
I received positive feedback from my supervisor on my design decision, especially the color coding of the issue tags. It made the user effortlessly recognize the issue related to the current market status. By collaborating with other designers in my team, I could work together seamlessly and efficiently to ensure we were on schedule.
Leading a weekly design sprint and presenting my process to a cross-functional team allowed the entire team to be on the same track. It was easier to update the design in a better direction based on the feedback from team members after the sharing session.
What I learned
Through the design process, I learned that asking multiple questions will help me to become familiar with the company's development goal. It pivoted to avoid the design incompatibilities that lead to an unsatisfying user experience.
Deciding the time-based information hierarchy and color coding the tags based on the stock market environment taught me design thinking is contextually-based on target users and their desired objectives.
Next Work
